Influencer Marketing

The fashion world is powered by influencers whose followings trust their recommendations and opinions on fashion brands. This outweighs the efforts of product ads (pop ups) which the majority of millennials block from their browsers. Your customers are looking for genuine endorsements from real people that are unbiased in the community. Their viewers are ready to see what brands are tagged if available!

Ultimately these influencers can expose your brand to customers ready to throw their money at you.

What Social Platform?

In fashion it is all about visual stimulation. The most popular platform in this space is Instagram where the main driving component is the digital image content. The influencers post attractive, impactful and creative digital images on the platform that cultivates a large fashion related following.

These influencers also get a lot of action from their followers. You may see hundreds of comments under one picture. What makes the difference is engagement where the influencer  organically interacts with their followers by responding to their posts. Their followers tend to ask where they purchased their outfit. This is really good when looking for the kind of engagement that will convert into sales.

Micro-Influencers Are Winning !

Most micro-influencers built their platform with passion from the ground up. Their first thoughts were not to monetize. Because of the authenticity of their personal digital content that they have released, they built a solid and loyal following. There is a sense of trust that their followers develop and begin to see them as more of an unbiased friend. These influencers are extremely connected to their followers. They typically share their special life moments that their followers can relate to and respect.

Influencers that can effectively connect with their community personally are the people who can help your fashion brand attract loyal customers. This is a special bond with these influencers that a fashion brand couldn’t form on their own.

Looking for fashion influencers? Try out BrandevX!


Clinton Prez Harris II

BrandevX – Co-Founder | Managing Partner
Qme Business Ecosystem


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Leave a Reply

On Key

Related Content

Bentley Charlemagne

Founder, CEO & CVO

Bentley serves as the Chief Visionary and Solutions Concept Architect for the Spotlight Ecosystem agency and has 18+ years of experience in Print Creative, Production & Logistics, Marketing, Branding, and Technology Digital Solution Development 

Bentley is a visionary and results-driven executive who is always looking for new ways to deliver value to customers and partners. His ability to drive relevant connections and bring people together to champion solutions to significant challenges has led him to develop several scalable proprietary products, IPs, and innovations. He has an infectious desire to spearhead change-based initiatives, maximizing multi-resource partnerships, and creating business development opportunities. He has grown Qme into a robust solutions ecosystem with partners and clients from all over the globe.  

Bentley spearheaded the creation of the Qme Spotlight Business Solution Ecosystem agency and the creation and development of the “” Marketplace, “,” and “” Digital Small Business solution platform. Under Bentley’s leadership, the Spotlight Ecosystem focuses on developing highly-valuable and scalable technology IPs with a core focus to support small business growth and sustainability, resulting in tremendous local community success and impact.

As the Chief Visionary Officer of Qme, Bentley is in charge of:

    • All of the Qme Ecosystem new product concepts and development 
    • Lead Innovation think tank for new proprietary products solution 
    • Overseeing all significant software product development 
    • Business Model Concept Creator and Developer 
    • Business Operations & Management 
    • Client Acquisitions and partnerships
    • UI/UX master strategist 
    • Software algorithms concept developer 
    • Print management and production specialist
    • Brand development and marketing concepts developer specialist 

He has worked with Fortune 500 clients such as Citi-Bank, CDTI, Keystone Mercy Health, Christiana Care, Ikea, and many others across all major industries.

Mohammad Kasim

Creative Director / Business Success Consultant

15+ years experience in Design Creative and UI/UX Digital Solutions.
As we call him at Qme, Kasim is a specialist when it comes to translating ideas into intuitive designs that communicate your digital products. He does not restrict himself to design; he is able to leverage his cross-skill to support innovation across the Qme ecosystem.

Kasim believes that a properly executed product design should translate into economic value for that business. Kasim leads both pre and post-design thought processes and research to ensure optimal brand aesthetics and experience for your end-user.